I work in digital startups and I see super ideas and technologies being created on a regular basis. It is exciting to see business models being challenged, and people becoming entrepreneurs over a few months. However, something that continuously surprises me is the lack of knowledge within the digital marketing space.
This post may be a bit of a rant but I highly think it is relevant in a 2016 business context. Why are marketeers coming out of courses at educational establishments unaware of how to leverage SEO, social media and content? How on earth do they not understand the king of digital businesses across the globe – THE FUNNEL? Any how can it be that there analytic skills are so basic, if at all. And although the book does have some value is Kotler still the be all and end all of marketing?
Marketing, as a discipline is changing at a very fast pace. Today we are creating fantastic Instagram content, tomorrow we are broadcasting on Periscope. The thing is, with such a dynamic and fast moving discipline, it is impossible for educational establishments to create an always current course. It takes months to create the content. Months to find qualified teachers to teach the stuff. And then months to sell the courses!
Now is a digital business academy and it is very different. It is looking to teach marketing or digital business, in a real and relevant context. Now does not have teachers, it has coaches. It does not have course material, it has real digital businesses. It does not have exams, it has KPIs. It does not give certificates, but rather gives a report on how you have hit your metrics.
It is as real as it gets.
So, clearly, I believe in the concept. But its not just the relevance of business. I also believe in the approach. It is FREE and ACCESSIBLE!
Having an average mark of A while at University or school does not mean you will succeed more within a digital business. In fact, your background and education has very little effect on your ability. Because of this, NOW is a free school, open to anyone from any background, from any school with any grades. Now is also open to anyone in terms of age, sex and race. We only have one entry requirement – HUNGER. How hungry are you, as a person, to make things happen. How much do you want it.
Yes, I believe in NOW…